Be obvious – Tim McCoy notes. Don’t make too many assumptions about your users. At PocketConfidant, we apply an approach called “listening”. Unless the other tells you what he wants, you can’t know, nor you can help. Never assume, go talk, go listen.

It’s no longer man vs. machine. It’s man and machine reasoning together – Paul Reeves said. At PocketConfidant we try to understand and regulate how humans and machines can help each other achieving Human goals. Human and Machines relationship may be viable if there is empathy.

Diversity has been proven to be an efficient strategy in many contexts and situations. Diversity is a key for innovation. At PocketConfidant we work on paradigm changes using methods of computational linguistics and psychology. In our field we note again and again how differences in language expressions are tied to a context and personality diversity. […]

The Design Thinking process first defines the problem and then implements the solutions, always with the needs of the user lifestyle at the center of the concept development. This process focuses on needfinding, understanding, creating, thinking, and doing. This process is shifted towards action and creation and is heavily embraced at the European Innovation Academy: […]