Our Story

Everyone can have powerful and personalized conversations with digital interfaces to transform their challenges into learning and competence.

PocketConfidant pioneered AI Coaching from 2016 to 2023 before shutting down. The goal was to develop human capabilities in complex situations, avoid bias, and favor intelligence.


Entrepreneurs and researchers with backgrounds in coaching, human-machine interaction, innovation, education management, training, and teaching who love to watch, study and support human potential.

Technology & AI

Since the communication between man and machine is evolving rapidly, there are reliable indicators that, in the coming years, fully automated natural language processing (NLP) should play a meaningful role in transforming the coaching landscape. PocketConfidant AI’s technology evaluates answers provided by users and guides the conversation through coaching techniques activating, facilitating, and accelerating human learning and change mechanisms.

Coaching Philosophy

Coaching is unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them.

Timothy Gallwey

PocketConfidant AI provided technologies to build high added-value and interactive features to augment existing human coaching, training, and development contents to scale coaching behaviors. PocketConfidant AI was built to provide “self-coaching” experiences to facilitate people’s development efforts.

As a guiding principle, the AI-powered neutral conversational approach should have these key components: listening, conversation, and goodwill to help people figure out things on their own.

Past Awards and Sponsors

  • Top 30 startup from Microsoft Imagine Cup Worldwide 2017
  • Innovation Award from FrenchTech Côte d’Azur
  • Partner of Microsoft startups

AI Coaching Standards with the International Coach Federation

Olivier Malafronte is part of the founding and active members of the ICF Global AI Coaching Standards Working Group to contribute to the establishment of AI Coaching Standards to guide coaching stakeholders in the development and use of AI and Coaching. Read the announcement from ICF here